What can I do with AMC?

With AMC, you can access detailed insights such as:

• Path to Conversion: Understand the sequence of ad types a shopper engages with before purchasing.

• New-to-Brand Metrics: See which campaigns bring in first-time customers.

• Attribution Modeling: Measure how different touchpoints contribute to conversion.

• Audience Overlap: Identify duplication between Sponsored Ads and DSP campaigns.

• Cross-Channel Analysis: Track combined impact of campaigns across ad types and platforms.