The P&L in MerchantSpring uses the actual advertising invoices and their respective posting dates for the P&L. Hence they will lag the spend reported in the advertising console. However, the advertising spend in our marketing module (dashboard) should match the Amazon Advertising console exactly.
So there are three types of advertising costs in MerchantSpring:
- Store P&L - total spend based on actual costs invoiced
- Product Profit - product-attributable spend based on invoices
- Marketing Module (Dashboard) - based on spend reported by Amazon and should match the Advertising Console (but isn’t fully invoiced yet).