Can MerchantSpring track advertising performance by ASIN?

Yes. MerchantSpring allows users to analyse advertising performance at the product level, including performance by ASIN when the relevant advertising and product data is available.

Amazon advertising campaigns are often tied to specific products or groups of products. By linking advertising campaign data with product catalog information, MerchantSpring enables businesses to understand how advertising contributes to the performance of individual products.

This helps businesses evaluate the effectiveness of advertising investments and identify which products benefit most from paid promotion.

How ASIN-Level Advertising Analysis Works

MerchantSpring retrieves advertising data from Amazon Advertising APIs and links that information with product identifiers such as:

• SKU
• ASIN

This connection allows the platform to attribute advertising metrics to specific products.

ASIN-level analysis helps businesses answer questions such as:

• Which products generate the most advertising-driven sales
• Which ASINs have the highest return on ad spend
• Which products require more advertising investment

Key Metrics Available at the Product Level

When analysing advertising performance by ASIN, users may review metrics such as:

• Advertising spend
• Clicks
• Impressions
• Attributed sales
• Advertising Cost of Sales (ACoS)
• Return on Ad Spend (ROAS)

These metrics help determine how advertising contributes to product performance.

Steps to Analyse Advertising by Product

1. Navigate to Reports → Advertising Performance
2. Select the desired date range
3. Apply grouping or filters by ASIN or product
4. Review campaign performance across products

This allows businesses to compare advertising efficiency across their product catalog.

Notes: 

• Advertising attribution depends on Amazon’s attribution model.
• Some campaigns may promote multiple products simultaneously.
• Attribution delays may affect the most recent reporting periods.