Channel Overview vs Traffic and Conversion Report vs Amazon Business Report

Comparing sales in MerchantSpring vs Amazon Seller Central Business Report

This article explains how order data is calculated and displayed in the Channel Overview, particularly in cases where discrepancies arise compared to other reports like Traffic and Conversion or Seller Central Business Report.

Key Points:

Data Discrepancies and Timing

• The Channel Overview may show slightly lower numbers due to faster cancellation processing via the Orders API.
• Refunds and cancellations are reflected in our Sales Numbers (Orders API) much faster than in Amazon Business Reports (Reports API).
• Amazon can take up to a few weeks to restate numbers, especially for cancellations and refunds, which may occur until after the 10th of the month. 

Consistency with Amazon’s Methodology

• We use the same calculation methodology as Amazon’s Business Performance Report.
• Our system processes cancellations faster, providing more timely updates without compromising accuracy.

Handling Cancellations and Returns

• Cancellations: Excluded from both our reports and Amazon’s Business Performance Report.

  • Cancellations refer to orders cancelled before acceptance or shipment, ensuring the data reflects only fulfilled orders.

• Returns: Included in the order metrics but not netted off, aligning with Amazon’s practices.

Traffic and Conversion Report

• For closer alignment with Amazon Business Reports, we recommend checking the Traffic and Conversion report in MerchantSpring. This report closely mirrors Amazon’s data.

If you need any help, just say hi in chat or email us at support@merchantspring.io.