How does MerchantSpring group products with multiple SKUs?

MerchantSpring retrieves product information directly from Amazon, including both SKU identifiers and ASIN relationships. When multiple SKUs are associated with the same ASIN, the platform can group these SKUs together to provide aggregated performance insights.

This grouping allows users to analyse product performance at different levels depending on their reporting needs.

SKU-Level Reporting

By default, many reports display performance at the SKU level. This provides detailed operational visibility into how individual listings are performing.

SKU-level reporting is useful for:

• Inventory management
• Fulfillment analysis
• Listing-level performance tracking

ASIN-Level Aggregation

MerchantSpring can also aggregate metrics across SKUs that share the same ASIN.

ASIN-level reporting helps answer broader product questions such as:

• Total demand for a product
• Overall revenue generated by a product
• Advertising performance across listings

Benefits of Product Grouping

Grouping SKUs by ASIN enables more strategic product analysis, including:

• Identifying top-performing products
• Evaluating marketing performance
• Understanding total product demand

This structure helps businesses move beyond listing-level reporting toward product-level insights.

Notes: 

• Some reports default to SKU-level views.
• Aggregated reporting depends on accurate SKU-to-ASIN mapping from Amazon.
• Product variations may still appear as separate listings depending on catalog structure.