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How to connect TikTok advertising to MerchantSpring

Step-by-step process for connecting your TikTok advertising account

Required permissions

Your TikTok account needs at least Ad account analyst access to connect. User roles with higher permissions — including Owner, Admin, and Operator — will also work.

Learn how to manage your account permissions in the TikTok Business Center.

 

  1. Once you have the right access in your TikTok Business Center account, log in to your MerchantSpring account.

  2. Click "+ADD CHANNEL". Under Channel Type, choose "Advertising Channel".

    Screenshot 2023-11-14 at 11.14.05 AM

  3. Tick the box for "Create a standalone advertising channel", then click "Next"


  4. Select "TikTok Advertising"
    Screenshot 2024-06-10 at 11.49.00 PM

  5. Click "CONNECT".
    Screenshot 2024-06-10 at 11.50.08 PM



  6. A pop-up screen will appear showing the Log in page for TikTok advertising. Log in using your email address and password, or Log in with TikTok.
    Screenshot 2024-06-10 at 11.51.05 PM


  7. You will then see a screen showing the permissions you'll be authorizing for MerchantSpring. Kindly click on "Agree" to all.

    1. It will take a couple of hours for your advertising data to sync to MerchantSpring. Once synced, you can view the Advertising by Channel report in the Dashboard and the store-specific advertising reports under My Channel > Marketing. Congratulations!

    If you need any help, just say hi in chat or email us.