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Identify your lowest-performing products to reduce waste, improve ads, and plan discounts, bundles, or delisting strategies.
The Worst Sellers report highlights your lowest-performing products so you can make data-driven decisions about inventory, pricing, and advertising strategies.
Where to Find It
Go to:
My Channels → Sales Insights → Worst Sellers
Key Metrics in the Worst Sellers Report
| Metric | What It Shows | Why It’s Useful |
|---|---|---|
| Product & Brand | SKU, product name, and brand details | Identify underperforming SKUs quickly |
| Sales & Units Sold | Revenue and quantity sold | See where products are struggling |
| Performance Trend | Green/red bars showing change vs. previous period | Spot declining products before they stagnate |
| Days Since Last Sale | Days since the last sale | Identify SKUs that may need delisting or discounting |
| Ad Spend Metrics | ACOS, TACOS, and Ad Spend | Find wasted ad spend on low-performing SKUs |
| Stock Levels | Days Cover and Inventory Count | Spot excess stock and create bundle or discount strategies |
Tips for Using the Worst Sellers Report
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Reduce wasted spend: Spot products consuming ad budget but delivering little return.
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Create bundles or upsells: Turn underperforming products into added-value offerings.
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Review pricing strategies: Adjust prices to improve competitiveness and boost sales.
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Delist strategically: Remove persistently low-performing SKUs to reduce catalogue clutter.
Pro Tip
Use the toggle filters at the top of the report to include or exclude SKUs that are:
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Out of stock
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Have zero sales
This helps focus on actionable insights rather than unavailable products.