How Top Sellers & Worst Sellers Work Together in MerchantSpring

Use Top and Worst Sellers reports to track product performance, boost growth, cut waste, optimise ads, and improve catalogue profitability.

The Top Sellers and Worst Sellers reports give you two perspectives on product performance — one focused on your highest-performing SKUs and the other on those that are underperforming.

When used together, they help you maximise growth opportunities while reducing waste and risk.

How They Work Together

Goal	Use Top Sellers	Use Worst Sellers
Grow Revenue	Identify SKUs driving the most revenue and units sold	Spot products that aren’t contributing to growth
Manage Inventory	Use Days Cover Target to prevent stockouts	Find SKUs sitting on shelves and review strategies
Optimise Ad Spend	Double down on SKUs with healthy returns	Reduce spend on products delivering poor ROI
Plan Promotions	Boost fast-movers with targeted campaigns	Bundle, discount, or reposition slow-movers
Improve Profitability	Focus on SKUs with the highest margins	Delist or rethink unprofitable products

Pro Tips

Start by reviewing Top Sellers weekly to protect your key revenue drivers.
Use Worst Sellers monthly to reclaim wasted ad spend, free up cash, and improve catalogue efficiency.
Sort by Revenue, Units Sold, or Margin in both reports for a multi-angle view.
Toggle filters to include/exclude out-of-stock SKUs and no-sale SKUs to focus on actionable insights.

Why This Matters

Using these two reports together lets you:
✅ Focus your advertising budget where it drives the biggest impact
✅ Reduce operational risk by staying ahead of stock and fulfilment issues
✅ Improve your overall catalogue profitability and efficiency