MerchantSpring Glossary: Key Metrics & Definitions Explained

This glossary provides definitions for commonly used metrics and terms within the MerchantSpring platform. These definitions are aligned with how data is displayed and calculated in MerchantSpring reports.

Metric	Definition
% income	A given expense or income as a percentage of total income.
% Net Receipts	Straight payments as a percentage of net receipts.
% of Orders NTB	The share of total orders that came from new-to-brand customers.
% of Sales NTB	The share of total sales revenue generated from new-to-brand customers.
% of Units NTB	The share of total units purchased by new-to-brand customers.
% Repeat	Percentage of orders or customers that are repeat purchasers.
$ Straight Payment	Dollar amount of straight payments made.
A to Z guarantee claims	Number of A-to-Z Guarantee claims filed by customers.
A+ Premium	Fee or credit for A+ Premium content on product listings.
A2Z Guarantee Recovery	Refund recovered from an A-to-Z Guarantee claim resolution.
Accepted POs	Number of purchase orders accepted by the vendor.
Accepted Quantity	Number of units accepted during receiving.
Account grade	Overall health rating assigned to a seller account.
Account status	Current operational status of a seller account (e.g., active, suspended).
Achievement	The percentage or amount of target achieved.
ACOS	Advertising Cost of Sales; ad spend divided by attributed ad sales.
Ad Group	A subgroup within a campaign used to organize ads, targets, and bids.
Ad group performance	Performance metrics for individual ad groups, such as spend, sales, clicks, and conversions.
Ad group performance summary	A rolled-up summary of performance across ad groups.
Ad Impressions	Total number of times an ad was displayed.
Ad Sales	Revenue attributed to advertising activity.
AD SPEND	Total amount spent on advertising.
Ad Spend Limit	Maximum advertising spend allowed for a period or campaign.
Ad Units	Number of ad placements, creatives, or advertised units delivered.
Advertising campaign performance	Performance metrics for individual advertising campaigns.
Advertising campaign performance summary	A rolled-up summary of performance across advertising campaigns.
Advertising fees	Fees charged for advertising services on the marketplace.
Advertising performance by campaign type	Advertising results grouped by campaign type, such as Sponsored Products or DSP.
Advertising performance by channel	Advertising results grouped by channel.
Advertising performance by channel (Expanded)	A more detailed channel-level advertising breakdown.
Advertising performance by publisher	Advertising results broken out by publisher or placement source.
Advertising Performance Trend and Campaign Performance	A view combining time-based advertising trends with campaign-level performance.
Affordability Chargebase Expense	Fee related to affordability-related chargebacks.
All channels	A filter showing data across all marketplace channels.
Amazon Accelerator Fee	Fee for participating in the Amazon Accelerator program.
Amazon exclusives program	Fee for participating in the Amazon Exclusives program.
Amazon Fees	Total fees charged by Amazon for selling on the platform.
Amazon For All Fee	Fee for participating in the Amazon For All program.
Amazon licensing fee	Fee for licensing Amazon intellectual property or branding.
Amazon Shipping Chargebacks	Chargebacks deducted for Amazon-managed shipping issues.
Amazon Shipping Charges	Charges for using Amazon shipping services.
Amazon Shipping Reimbursement	Reimbursement for Amazon shipping-related errors or issues.
Amazon Upstream Processing Fee	Fee for upstream processing in the Amazon supply chain.
Approval rate	Percentage of submitted items or requests that were approved.
ASIN	Amazon Standard Identification Number; a unique product identifier on Amazon.
Attainment	Degree to which actual performance meets a goal or quota.
Av. Order Size	Average number of items per order.
Av. Order Value	Average monetary value per order.
Av. PO size	Average number of units per purchase order.
Av. PO value	Average monetary value per purchase order.
AV.ORDER VALUE	Average order value; total sales divided by number of orders.
Average LTV	Average lifetime value of a customer.
Average order	Average order value; total sales divided by number of orders.
Average price	Mean selling price per item or order line.
Average Repeat LTV	Average lifetime value of repeat customers.
Average response time	Mean time taken to respond to customer inquiries.
Average retail price	Average retail selling price across products.
Avg cogs per unit	Average cost of goods sold per unit shipped or sold.
Avg Order Value	Average order value; total sales divided by number of orders.
Avg price	Average selling price per unit.
Avg Retail	Average retail price of products.
Avg. Line item value	Average monetary value per line item in an order.
Avg. Order Value	Average value per order; total sales divided by number of orders.
B2B sales	Sales from business-to-business transactions.
B2C sales	Sales from business-to-consumer transactions.
Bid	The maximum amount willing to be paid for a click or auction.
Browser sessions (%)	Percentage of sessions from desktop or laptop browsers.
BSR	Best Sellers Rank; a product ranking based on sales volume within its category.
Bubblewrap fee	Fee for bubblewrap packaging added to FBA items.
Budget	Planned spending or revenue target for a period.
Budget Attainment	Percentage of budget target achieved.
Buy Box price	The current Buy Box price for a product listing.
Buy box win rate	Percentage of page views where the Buy Box was won.
Buybox win	Number of times the Buy Box was won.
Buybox win %	Percentage of time the Buy Box was won.
Buybox win rate (%)	Percentage of page views where the Buy Box was won.
BuyBox Win-Rate	Percentage of page views where the Buy Box was won.
Buyer Recharge	Charge passed back to the buyer for a return or adjustment.
CAC	Customer acquisition cost; total spend to acquire a new customer divided by new customers gained.
Campaign	A structured advertising initiative containing ad groups, budgets, and targeting settings.
Cancellations and Refunds	Total value of cancelled orders and processed refunds.
Change	The absolute or percentage difference between two compared values.
Chargeback claims	Number of payment chargeback claims filed against the seller.
Chargeback Recovery	Recovery of funds from a resolved chargeback dispute.
Chargebacks	Total chargebacks deducted from vendor payments.
Claims	Total number of claims filed (A-to-Z, chargebacks, or other).
CLI Planned Fee Reimbursement	Reimbursement for a planned CLI fee adjustment.
COD Chargeback	Chargeback on a cash-on-delivery order.
COD item charge	Item-level charge for a cash-on-delivery order.
COD order charge	Order-level charge for a cash-on-delivery transaction.
COD shipping charge	Shipping charge for a cash-on-delivery order.
Cogs	Cost of goods sold; direct costs of producing or purchasing items sold.
COGS per unit	Cost of goods sold per individual unit.
Commission Correction	Adjustment to correct a previously applied commission.
Compare sales performance across marketplaces	A dashboard or report comparing sales across multiple marketplace channels.
Comparison Period	The prior time period used for comparison in reports.
Compensated clawback	Clawback of a previously issued compensation payment.
Competitive price	Price offered by competing sellers for the same product.
CONV	Conversions; the number of desired actions such as purchases generated.
Conv.	Conversions; abbreviated form.
Conversion rate	Percentage of visits or sessions that resulted in a purchase.
Conversion rate (%)	Percentage of visits or sessions that resulted in an order.
Conversions	Number of desired actions completed, such as purchases.
CoOp / MDF	Cooperative marketing or market development fund contributions.
Cost of goods	Total cost of goods sold for products.
Cost of Points Granted	Cost of loyalty or reward points granted to customers.
Cost of Points Returned	Cost of loyalty or reward points returned from cancelled orders.
Coupon clip fee	Fee charged when a customer clips a coupon.
Coupon Participation Fee	Fee for enrolling a product in a coupon promotion.
Coupon Performance Fee	Performance-based fee tied to coupon redemption results.
Coupon redemption fee	Fee charged when a customer redeems a coupon.
CPC	Cost per click; ad spend divided by clicks.
CReturn Wrong Item	Charge for a return where the wrong item was sent back.
CTR	Click-through rate; clicks divided by impressions.
Customer product reviews policy violations	Number of violations of the customer product reviews policy.
Customer service fee	Fee for customer service provided by the marketplace.
CVR	Conversion rate; percentage of visits that resulted in a purchase.
Damage Allowance	Allowance for damaged goods in the supply chain.
Damage Returns / Handling	Allowance for handling and processing damage returns.
Date Received	Date an inventory shipment or purchase order was received.
Days since last order	Number of days since the last purchase order was placed.
Days since last sale	Number of days since the last sale of a product.
Default Bid	The preset bid applied when no custom bid is specified.
Delayed handling time	Orders where handling exceeded the expected processing time.
Delivery rate	Percentage of orders delivered successfully.
Discount	A price reduction or promotional discount applied to an order.
DPV	Detail page views; the number of visits to a product detail page.
DSP Order	An order attributed to Amazon DSP advertising.
Early reviewer program	Fee for participating in the Early Reviewer program.
EPSO Authorization Fee	Authorization fee from the EPSO payment program.
EPSO Chargeback Fee	Chargeback fee from the Easy Pay Service Option program.
EPSO Cross Border Fee	Cross-border transaction fee from the EPSO program.
EPSO Settlement Fee	Settlement fee from the EPSO payment program.
Estimated payout	Estimated net payment to the seller after fees and adjustments.
Expenses	Total business expenses deducted from revenue.
FBA disposal fee	Fee for disposing of unsellable FBA inventory.
FBA fulfillment COD fee	Fulfillment fee for cash-on-delivery FBA orders.
FBA fulfillment fee (non-Amazon)	FBA fulfillment fee for non-Amazon channel orders.
FBA fulfillment fee (per order)	FBA fulfillment fee charged per order.
FBA fulfillment fee (per unit)	FBA fulfillment fee charged per unit.
FBA inbound convenience fee	Convenience fee for using FBA inbound shipping services.
FBA inbound defect fee	Fee charged for defects found in FBA inbound shipments.
FBA inbound shipment carton level info fee	Fee for carton-level information on FBA inbound shipments.
FBA inbound transporation program fee	Fee for participating in the FBA inbound transportation program.
FBA inbound transportation fee	Fee for transporting inventory to FBA fulfillment centers.
FBA international inbound freight fee	Freight fee for international inbound shipments to FBA.
FBA international inbound freight tax	Tax on international inbound freight to FBA.
FBA liquidation fee	Fee for liquidating FBA inventory.
FBA liquidation proceed	Proceeds received from FBA inventory liquidation.
FBA longterm storage fee	Fee for FBA inventory stored beyond the standard period.
FBA Multitier Per Unit Fee	Per-unit fee for multi-tier FBA fulfillment.
FBA overage fee	Fee for exceeding FBA storage limits.
FBA removal fee	Fee for removing inventory from FBA fulfillment centers.
FBA storage fee	Fee for storing inventory in FBA fulfillment centers.
FBA transportation fee	Fee for FBA transportation services.
FBA Unful fillable	FBA inventory that is unfulfillable due to damage or defects.
FBA weight based fee	FBA fee calculated based on item weight.
FBM shipping cost	Shipping cost for fulfillment by merchant orders.
Fee Adjustment	A manual adjustment to previously charged fees.
First Purchase	The initial order placed by a new customer.
Fixed closing fee	Fixed fee applied at order closure for media items.
Food and product safety issues	Number of reported food or product safety issues.
Forecast	Projected future performance based on trends and data.
Forecast Attainment	Percentage of forecast target achieved.
Free replacement items	Cost of free replacement items sent to customers.
Free replacement return shipping	Cost of return shipping for free replacement items.
Freight Allowance	Allowance for freight and transportation costs.
Fresh inbound transportation fee	Transportation fee for inbound fresh grocery inventory.
Fulfillment fee	Fee charged for fulfilling an order.
Fulfillment network fee	Fee for using the fulfillment network infrastructure.
Fulfilment	Costs associated with order fulfillment and delivery.
Fulfilment and shipping	Combined costs of fulfillment and shipping services.
Generic deducation	A general deduction not assigned to a specific fee category.
Get Paid Faster Fee	Fee for early payment through the Get Paid Faster program.
Gift wrap	Revenue or fee from gift wrap services on orders.
Giftwrap chargeback	Chargeback for gift wrap services.
Giftwrap Commissions	Commission on gift wrap services.
Giftwrap tax	Tax charged on gift wrap services.
Glance views	Number of product detail page glance views.
Global Inbound Transportation Duty	Duty on internationally shipped inbound inventory.
Global Inbound Transportation Freight	Freight cost for globally shipped inbound inventory.
Goodwill	A payment made as a goodwill gesture for service issues.
Gross Revenue	Total revenue before deductions.
Gross Sales	Total sales before deductions such as refunds and discounts.
Gross Units Ordered	Total units ordered before cancellations or refunds.
High volume listing fee	Fee for sellers with a high volume of active listings.
Historical sales	Past sales data used for trend analysis and forecasting.
Identify top-performing campaigns	A view highlighting the best-performing advertising campaigns.
Imaging service fee	Fee for product imaging services.
Impressions	Number of times an ad was shown.
Inbound Carried Damage	Damage to inventory during inbound transportation.
Incorrect fees (non itemized)	Adjustment for incorrectly charged fees not tied to specific items.
Incorrect Fees Items	Adjustment for incorrectly charged fees on specific items.
Installments	Payment plan installment amounts.
INVENTORY	A section or dashboard displaying inventory data and metrics.
Inventory value	Total monetary value of current inventory.
Invoice defect rate	Percentage of invoices with defects such as missing or incorrect information.
Keyword	A target search term used in advertising campaigns.
Keyword Text	The exact written form of the keyword being targeted.
Labeling fee	Fee for labeling services applied to FBA items.
LAST 12 MONTHS	A time filter showing data for the last 12 months.
Last 30 days	A time filter showing data for the last 30 days.
Late shipment rate	Percentage of orders shipped after the expected ship date.
Lightning deal fee	Fee for running a Lightning Deal promotion.
Lightning deal fee tax	Tax on Lightning Deal fees.
Line Items	Total number of individual line items across all orders.
Liquidation fee	Fee for liquidating excess or unsellable FBA inventory.
Lost cogs	Cost of goods associated with lost or missed sales.
Lost or damaged reimbursement	Reimbursement for inventory lost or damaged by the fulfillment center.
Lost units	Number of units not sold due to lost sales opportunities.
LTV	Lifetime value; total revenue expected from a customer over their relationship.
Marketplace Facilitator Regulatory Fee - Principal	Regulatory fee collected as a marketplace facilitator.
Match Type	The targeting rule for a keyword, such as broad, phrase, or exact.
Mean price	Mean selling price across products.
MFN Delivery Service Fee	Delivery service fee for merchant-fulfilled network orders.
MFN postage fee	Postage fee for merchant-fulfilled network orders.
MFN Shipping Chargeback	Chargeback for shipping issues on merchant-fulfilled orders.
Misc Adjustment	A miscellaneous adjustment not categorized elsewhere.
Missing from inbound	Reimbursement for units missing from an inbound FBA shipment.
Missing from inbound clawback	Clawback of a previously issued missing-from-inbound reimbursement.
Mobile S.	Mobile sessions; visits from mobile devices.
Mobile sessions (%)	Percentage of sessions from mobile devices.
Mobile sessions %	Percentage of total sessions from mobile devices.
Multi-Channel Order Damaged	Reimbursement for damaged items in multi-channel fulfillment orders.
Multi-Channel Order Lost	Reimbursement for lost items in multi-channel fulfillment orders.
Negative feedback	Number of negative feedback ratings received from customers.
Negative ratings	Count of negative star ratings received.
Net filled rate (%)	Percentage of purchase order units received versus ordered.
Net PPM	Net Pure Profit Margin; a vendor profitability metric used by Amazon.
Net Receipts	Total receipts after deductions and adjustments.
Net revenue	Revenue after deducting fees, refunds, and other costs.
Net sales	Sales after deducting refunds, discounts, and returns.
Neutral ratings	Count of neutral star ratings received.
New to Brand	Customers or sales coming from first-time brand purchasers.
Non subscription fee adjustment	Adjustment to non-subscription fees.
Normal sales	Sales from non-subscription, standard purchases.
NTB Orders	New-to-brand orders; orders from customers who had not bought the brand recently.
NTB Sales	Sales revenue generated from new-to-brand customers.
NTB Units	Units purchased by new-to-brand customers.
On time delivery rate	Percentage of orders delivered on or before the promised date.
Opague bagging fee	Fee for opaque bagging added to FBA items for privacy.
Open PO	Purchase orders that have been placed but not yet fulfilled.
Open PO Units	Total units in open (unfulfilled) purchase orders.
Order defect rate	Percentage of orders with defects such as A-to-Z claims, chargebacks, or negative feedback.
Order items	Total number of items included in orders.
Ordered Revenue	Revenue from placed orders, regardless of shipment status.
Ordered Units	Total units included in placed orders.
Orders	Total number of orders placed.
Organic sales	Sales generated without paid advertising attribution.
Organic sales %	Organic sales as a percentage of total sales.
Other expenses	Miscellaneous business expenses not categorized elsewhere.
Other income	Miscellaneous business income not categorized elsewhere.
Other policy violations	Number of violations of other marketplace policies.
Other Rebate	Rebate not classified under a specific category.
Other vendors	Number of other vendors supplying the same products.
Out of Stock %	Percentage of products or SKUs currently out of stock.
Overall campaign performance	Combined performance of all campaigns.
Overall campaign performance summary	A summary view of overall campaign performance.
Page views	Total number of page views.
Pages per session	Average number of pages viewed per session.
Paid services fee	Fee for paid services such as account management or consulting.
Paymnet method fee	Fee charged for specific payment methods used in transactions.
Percentage Profit	Profit expressed as a percentage of sales.
PO Fill Rate	Percentage of purchase order units fulfilled versus ordered.
PO sales	Revenue from purchase orders placed by a retailer or vendor.
POA Per Unit Fee	Per-unit fee under a Plan of Action or compliance program.
POA Service Fee	Service fee under a Plan of Action or compliance program.
Points Adjusted	Adjustment to loyalty or reward points balance.
Policy compliance	Overall compliance status with marketplace policies and guidelines.
Poly bagging fee	Fee for poly bagging added to FBA items for protection.
Positive ratings	Count of positive star ratings received.
Postage Refund	Refund of postage costs to the seller.
Postage refund - adjustment	General postage refund adjustment.
Postage refund - congestion charge	Postage refund for congestion charge surcharges.
Postage refund - deliverage area surcharge	Postage refund for delivery area surcharges.
Postage refund - fuel surcharge	Postage refund for fuel surcharges.
Postage refund - insurance	Postage refund for insurance charges.
Postage refund - oversize surcharge	Postage refund for oversize item surcharges.
Postage refund - vat	Postage refund for VAT on shipping.
Premium experience fee	Fee for providing a premium customer experience.
Prep - Cap Seal	Prep fee for applying cap seals to products.
Prep - Internal Bubble Wrap	Prep fee for internal bubble wrap packaging.
Prep fee refund	Refund of a previously charged prep service fee.
Price Protection	Allowance to protect against price reductions.
Prime Wardrobe Reimbursement	Reimbursement for Prime Wardrobe try-before-you-buy items.
PRIOR AV.ORDER	Average order value for the prior comparison period.
PRIOR ORDERS	Total orders for the prior comparison period.
PRIOR SALES	Total sales for the prior comparison period.
PRIOR UNITS SOLD	Total units sold for the prior comparison period.
Procurable OOS	Out-of-stock rate due to items that could be procured but were unavailable.
Procurable OOS (%)	Percentage of items out of stock that could have been procured.
Product	The item or SKU being advertised or sold.
Product authenticity customer complaints	Number of customer complaints related to product authenticity.
Product condition customer complaints	Number of customer complaints about the condition of received products.
Product refunds	Total value of product refunds issued.
Product sales	Total revenue from product sales before deductions.
Product sales tax	Sales tax collected on product sales.
PRODUCT-LEVEL PROFIT	Profit calculated at the individual product level.
Profit	Revenue minus costs; the financial gain earned.
Profit %	Profit expressed as a percentage of revenue.
Promotion	Discount or deal applied as a promotional offer.
Promotion refund	Refund of a previously applied promotion.
Promotional Allowance (est)	Estimated promotional allowance or co-op funding.
Promotions	Costs or discounts from promotional offers and deals.
Purchase Frequency	Average number of purchases a customer makes in a given period.
QUANTITY	Total number of units in an order or shipment.
Ratings	Overall star or numerical ratings received.
Raw margin	Gross profit margin before overhead and operating expenses.
Rebate Name	Name or label of a specific rebate agreement.
Receipt Rate	Percentage of ordered units received versus expected.
Received intellectual property complaints	Number of intellectual property complaints received from rights holders.
Received inventory	Inventory units received into the fulfillment network.
Received product safety complaints	Number of product safety complaints received.
ReCommerce Grading And Listing Charge	Fee for grading and listing items in the ReCommerce program.
Referral fees	Fees paid to the marketplace for product referrals.
Refund commission	Commission refunded on a returned or cancelled order.
Refund rate	Percentage of orders or units that were refunded.
Refund Rate (%)	Percentage of sales or orders that were refunded.
Refund Rate (units)	Refund rate calculated by units rather than order value.
Refunded premium experience fee	Refund of a previously charged premium experience fee.
Refunded referral fees	Referral fees refunded due to returned or cancelled orders.
Refunded Revenue	Revenue lost to refunds.
Refunded Sales	Sales value that was later refunded.
Refunded shipping chargeback	Refund of a previously deducted shipping chargeback.
Refunded shipping fees	Shipping fees refunded on returned or cancelled orders.
Refunded Units	Total number of units refunded.
Refunds	The number or value of refunded orders or items.
Refunds %	Refunds as a percentage of total sales.
Reimbursement clawback	Clawback of a previously issued reimbursement.
Reimbursement reversal	Reversal of a previously issued reimbursement.
Reimbursements	Payments returned to the seller for lost, damaged, or incorrect items.
Rejected POs	Number of purchase orders rejected.
Rejected products (missing images)	Products rejected from listings due to missing images.
Rejected products (poor quality)	Products rejected from listings due to poor quality.
Rejected Quantity	Number of units rejected during receiving.
Removal Order Damaged	Reimbursement for inventory damaged during removal.
Removal order lost	Reimbursement for inventory lost during removal.
REPEAT LTV	Lifetime value calculated specifically for repeat purchasers.
Repeat Orders	Orders placed by returning customers.
Requested POs	Number of purchase orders requested.
Response time	Time taken to respond to a customer message or inquiry.
Restocking fee	Fee charged for restocking returned inventory.
Restricted product policy violations	Number of violations of restricted product policies.
Retail price	Standard selling price offered to customers.
Return shipping	Cost of return shipping for customer returns.
Revenue	Total revenue generated.
Revenue Budget	Planned revenue target for a period.
Revenue forecast	Estimated future revenue for a period.
Revenue from One-Off Customers	Revenue generated from customers who purchased only once.
Revenue from Repeat Customers	Revenue generated from returning customers.
Revenue ordered	Revenue from placed orders.
Revenue per Subscriber	Average revenue per active subscriber.
Revenue/Subscription	Revenue earned per subscription or subscriber.
Review score	Average review score or rating for products or seller.
ROAS	Return on ad spend; attributed ad sales divided by ad spend.
S. Conv.	Session conversions; abbreviated form.
SAFE-T reimbursement	Reimbursement under the SAFE-T claims program.
SAFE-T Reimbursement Charge	Charge or deduction under the SAFE-T claims program.
Sales	Total value of goods or services sold.
Sales budget	Planned sales target for a period.
Sales Commission	Commission charged on sales by the marketplace.
Sales forecast	Estimated future sales for a period.
Sales Mix	Breakdown of sales by category, channel, or product type.
Sales tax	Tax collected on sales transactions.
Sales tax collection fee	Fee for collecting and remitting sales tax.
Sales to date	Cumulative sales from the start of a period to the current date.
SAS / AVS	Seller Assistance Support or Automated Vendor Services fee.
SAS/AVS	Seller Assistance Support or Automated Vendor Services fee.
Selected campaigns	A filtered set of campaigns chosen for focused review.
Sell through rate	Rate at which inventory sells through over a period.
Sell through rate (%)	Percentage of inventory sold through over a given period.
Sell-Through %	Percentage of inventory that has sold through over a period.
Sellable inventory	Inventory currently available for sale.
Selling fees	Fees charged by the marketplace for selling on the platform.
Session Conversion rate (%)	Percentage of sessions that resulted in an order.
Session Conversions	Number of sessions that resulted in a conversion.
Session CVR	Percentage of sessions that resulted in a conversion.
Sessions	Total number of visitor sessions on a listing or store.
Shipped cogs	Total cost of goods associated with shipped units.
Shipped in 24 hours	Percentage of orders shipped within 24 hours of placement.
Shipped in 48 hours	Percentage of orders shipped within 48 hours of placement.
Shipped product sales	Revenue from products that have been shipped.
Shipped products sales (cogs)	Cost of goods for shipped product sales.
Shipped revenue	Revenue from units that were shipped.
Shipped revenue (SRC)	Shipped revenue sourced from the SRC reporting system.
Shipped units	Number of units that were shipped.
Shipping	Shipping revenue or shipping cost depending on report context.
Shipping chargeback	Chargeback deducted for shipping-related issues.
Shipping fees	Fees charged for shipping and fulfillment services.
Shipping holdback fee	Portion of shipping revenue held back by the marketplace.
Shipping tax	Tax charged on shipping costs.
Shortages (Surplus)	Difference between expected and received inventory quantities.
Show advertising spend trends	A report showing how advertising spend changes over time.
Show/Hide Columns	A UI control to show or hide specific data columns.
SKU	Stock keeping unit; a unique identifier for a product variant.
SKUs	Total number of unique SKUs.
SnS Penetration	Percentage of sales or units from Subscribe and Save subscribers.
Sourceable OOS	Out-of-stock rate due to sourcing constraints.
Sourceable OOS (%)	Percentage of items out of stock due to sourcing constraints.
Sourcing share	Share of supply obtained from a given sourcing channel or supplier group.
Spend	Total amount spent, usually on ads unless otherwise specified.
Sponsored Brands	Amazon ad format that promotes brand and product collections.
Sponsored Brands (Video)	Amazon ad format that uses video creative within Sponsored Brands.
Sponsored Display	Amazon ad format focused on display placements and audience targeting.
Sponsored Products	Amazon ad format promoting individual product listings in search and product pages.
SSOF fulfillment fee	Fulfillment fee under the Small and Standard Outbound Fulfillment program.
STAR Storage Fee	Storage fee under the STAR inventory management program.
Straight Payments	Direct payments from vendor to Amazon.
Straight Payments - Other	Straight payments in other or miscellaneous categories.
Straights Payment - Margin Compensation	Straight payments issued as margin compensation.
Stranded inventory (FBA)	FBA inventory that cannot be listed for sale due to issues.
Subscription fee	Recurring fee for a seller subscription plan.
Subscription Fee Correction	Adjustment to a previously charged subscription fee.
Subscription Revenue	Revenue generated from subscription orders.
Subscription Units	Total units sold through subscription orders.
Subscriptions	Number of active subscription enrollments.
Support case rate	Percentage of orders resulting in a customer support case.
Suspected intellectual property violations	Number of listings flagged for suspected intellectual property violations.
TACOS	Total Advertising Cost of Sales; ad spend divided by total sales including organic.
TACOS %	Total Advertising Cost of Sales expressed as a percentage.
Taping fee	Fee for taping services applied to FBA items.
Targeting	The audience, keyword, product, or placement criteria being targeted.
Tax	Total tax amount collected or charged.
Tax refunded	Tax amount refunded on returned or cancelled orders.
Technology Fee	Fee for using marketplace technology and platform services.
Textbook rental buyout fee	Fee for a customer buying out a rented textbook.
Textbook rental extension fee	Fee for extending a textbook rental period.
Textbook rental service fee	Service fee for textbook rental transactions.
Top campaigns	The highest-performing campaigns by a selected metric such as sales or ROAS.
Top performing keywords	Keywords generating the strongest results by selected performance metrics.
Top performing product ads	Product ads delivering the strongest results by selected metrics.
Total expenses	Sum of all business expenses.
Total fees %	Total fees as a percentage of revenue.
Total ordered revenue	Total revenue from all placed orders regardless of shipment.
Total Revenue	Combined revenue across all included streams or channels.
Total sales	Total sales value across all included orders.
Total shipped revenue	Total revenue from orders that have been shipped.
Total SnS units	Total units sold through Subscribe and Save.
Total units	Total number of units across all orders.
Total units receipted	Total number of units received and receipted.
Total units shipped	Total number of units shipped.
Transportation fee	Fee for transportation of goods.
TROAS	Target return on ad spend; the ROAS goal set for a campaign or strategy.
Unfilled inventory	Inventory ordered but not yet received or fulfilled.
Unhealthy inventory	Inventory flagged as at risk due to age, excess, or slow sales.
Unhealthy units	Number of units flagged as unhealthy inventory.
Unit COGS	Cost of goods sold per individual unit.
Unit fulfillment fee	Fulfillment fee charged per unit.
Units	Total number of units sold or attributed.
Units ordered	Total number of units ordered.
Units refunded	Total number of units that were refunded.
Units Shipped	Total number of units shipped to customers.
Units Sold	Total number of units sold.
Unsellable inventory	Inventory that cannot be sold due to damage or other issues.
Valid order tracking rate	Percentage of orders with a valid tracking number uploaded.
VAT Amazon Technology Fee	VAT on Amazon Technology Fee.
VAT Fiscal Rep Fee	VAT on fiscal representative services.
VAT Partner Fee	VAT on partner-related fees.
Vendor Code	Unique identifier for a vendor account.
Vendor lead time (days)	Average number of days from order placement to vendor shipment.
View all >>	A navigation link to view all available items or data.
View listings	A link or page to view current product listings.
Vine fee	Fee for participating in the Amazon Vine review program.
Warehouse damage	Reimbursement for inventory damaged in the warehouse.
Warehouse damage exception	Exception or adjustment to a warehouse damage claim.
Warehouse lost	Reimbursement for inventory lost in the warehouse.
Warehouse lost (manual)	Reimbursement for manually reported warehouse-lost inventory.
YESTERDAY	A time filter showing data for yesterday only.
YTD Sales	Year-to-date cumulative sales from the start of the fiscal year.

MerchantSpring Glossary: Key Metrics & Definitions Explained

Explore definitions of key reporting modules, metrics, and terms used in MerchantSpring to better understand how data is structured, calculated, and presented across reports.

This glossary provides definitions for commonly used metrics and terms within the MerchantSpring platform. These definitions are aligned with how data is displayed and calculated in MerchantSpring reports.