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What advertising metrics does MerchantSpring support for Amazon?

Learn which Amazon advertising metrics MerchantSpring supports and how these metrics appear in reporting.

MerchantSpring integrates with Amazon Advertising APIs to retrieve campaign performance data and provide detailed reporting on advertising performance across your Amazon marketplace accounts.

These metrics allow businesses to analyse how advertising campaigns contribute to traffic, conversions, and revenue.

MerchantSpring processes advertising data alongside sales and financial information, allowing users to evaluate the full impact of advertising activity.

Core Advertising Metrics Supported

MerchantSpring supports many of the key metrics available through Amazon Advertising reporting.

  • Spend
    The total amount spent on advertising campaigns during the selected reporting period.

    This represents the advertising investment made to generate traffic and sales.

  • Impressions

    The number of times an advertisement was displayed to shoppers on Amazon.

    Impressions help measure campaign visibility and reach.

  • Clicks

    Clicks represent the number of times shoppers clicked on an advertisement.

    Click metrics help measure engagement with advertising content.

  • Click-Through Rate (CTR)
    CTR measures the percentage of impressions that resulted in clicks.

    CTR is calculated as:

    • Clicks ÷ Impressions

    • Higher CTR values often indicate more relevant or compelling ads.

  • Advertising Sales

    Advertising sales represent the revenue generated from purchases attributed to advertising campaigns.

    These sales are tracked through Amazon’s attribution model.

  • Advertising Cost of Sales (ACoS)
    ACoS measures the relationship between advertising spend and attributed revenue.

    ACoS is calculated as:

    • Ad Spend ÷ Advertising Sales

    • Lower ACoS typically indicates more efficient advertising performance.

  • Return on Ad Spend (ROAS)

    ROAS measures the revenue generated for each dollar spent on advertising.

    ROAS is calculated as:

    • Advertising Sales ÷ Ad Spend

    • Higher ROAS values indicate stronger campaign performance.

Notes: 

  • Advertising metrics may update more slowly than sales metrics.
  • Attribution windows may affect when sales appear in reports.
  • Campaign performance may change as Amazon attributes additional conversions.