Amazon Marketing Cloud (AMC)
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      3. Amazon Marketing Cloud (AMC)

      What can I do with AMC?

      With AMC, you can access detailed insights such as:

      • Path to Conversion: Understand the sequence of ad types a shopper engages with before purchasing.

      • New-to-Brand Metrics: See which campaigns bring in first-time customers.

      • Attribution Modeling: Measure how different touchpoints contribute to conversion.

      • Audience Overlap: Identify duplication between Sponsored Ads and DSP campaigns.

      • Cross-Channel Analysis: Track combined impact of campaigns across ad types and platforms.