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A sales budget is your planned revenue target for a specific period, used to track performance against your business goals.
In MerchantSpring, a sales budget represents the revenue target you set for a given period, such as a month, quarter, or year. It’s a key metric for measuring performance and tracking progress against your business objectives.
Purpose of a Sales Budget
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Set revenue targets for your business or individual channels
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Track performance by comparing actual sales against targets
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Identify gaps early and adjust marketing, pricing, or inventory strategies
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Improve forecasting for future growth planning
Where It’s Used in MerchantSpring
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Sales budgets are often displayed in reports or dashboards alongside actual sales figures.
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You can compare your targets to your current performance to see if you’re on track.
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Budgets are customizable per channel or overall business level, depending on how you manage your targets.
Example:
If your monthly sales budget is $100,000 but you’ve only achieved $75,000, your dashboard will show a 25% variance, helping you identify where to focus efforts.