What is AI Commentary in AMC reports?

Automatic plain-English insights added to AMC reports so analysts see key takeaways fast—no SQL required.

AI Commentary is an auto-generated narrative that explains the so what of an AMC report. When a report finishes, the commentary summarizes notable trends, deltas, and patterns (e.g., which ad types led paths to purchase, whether overlap looks efficient or wasteful).

• It’s meant to help CSMs and analysts interpret results quickly without reading raw tables or AQL/SQL.

• Commentary is generated per report run; if you re-run the report (or refresh the commentary), the narrative can change to reflect the new time window or comparison period.

• The underlying report data comes directly from Amazon Marketing Cloud (AMC). We don’t store person-level data—AMC provides anonymized, aggregated outputs.