Amazon Marketing Cloud (AMC)
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      3. Amazon Marketing Cloud (AMC)

      What is required to create an AMC instance?

      To create your AMC instance, you must:

      • Connect your Sponsored Ads and/or DSP accounts to MerchantSpring first.

      • Select advertisers and give your instance a name.

      • Wait for Amazon's approval, which can take 1–10 days.