What level of data accuracy should I expect in MerchantSpring?

MerchantSpring is designed to provide highly accurate reporting based on marketplace data. However, it is important to understand that 100% real-time accuracy is not always possible due to how marketplaces process and release data.

Small discrepancies, especially in recent data, are expected and typically resolve over time.

Why Absolute Accuracy Isn’t Always Immediate

Marketplace Data Delays

Marketplaces often:

• delay financial data

• update reports after initial publication

• revise historical figures

Attribution Models

Advertising data may change after initial reporting due to attribution windows.

Data Processing

MerchantSpring processes and aggregates data, which may introduce short delays.

What to Expect

• Near-real-time insights (not instant)
• Minor differences in recent data
• Increasing accuracy over time

Notes / Caveats / Tips

• Always analyse longer time periods for accuracy
• Daily fluctuations are normal
• Final numbers stabilise after marketplace settlement cycles