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What report elements are available in MerchantSpring (by channel type)?

A complete list of MerchantSpring report elements across Amazon Seller Central, Vendor Central, and other channels, with definitions and use cases.

MerchantSpring provides a wide range of report elements that can be added to dashboards and reports. These elements are grouped into modules and vary slightly depending on the channel type.

Amazon Seller Central (VC)

Area Element Description
Traffic and conversion Traffic and conversion trend Shows how sessions (traffic) and conversion rate change over time, helping identify trends in demand and listing performance.
Traffic and conversion trend YTD Displays year-to-date trends in traffic and conversion, useful for understanding performance progression across the current year.
Traffic and conversion summary Provides a consolidated snapshot of key traffic and conversion metrics such as sessions, unit session %, and orders.
Traffic mix trend Breaks down traffic sources (e.g. mobile vs desktop or organic vs paid where applicable) to understand how customers are finding listings.
Traffic and conversion by product - Parent Aggregates traffic and conversion metrics at the parent ASIN level, useful for analysing variation families.
Traffic and conversion by product - Child Displays traffic and conversion metrics at the individual SKU/child ASIN level for granular product analysis.
B2B vs Normal sales Compares Amazon Business (B2B) sales against standard consumer sales to identify channel mix and performance differences.
Customer lifetime value Estimates the total revenue generated by a customer over time, based on repeat purchasing behaviour.
Cohort Trend Tracks how groups of customers acquired in the same time period perform over time in terms of revenue or retention.
Cohort Summary Summarises cohort performance, allowing comparison between different acquisition periods.
Purchase behaviour by cohort Shows how frequently and how much different cohorts purchase over time, helping assess retention and repeat value.
Repeat purchases Tracks the number and rate of repeat purchases, helping measure customer retention.
Sales Trend By Customer Type Displays how sales evolve over time split by new vs returning customers.
Repeat Purchase Summary Provides a high-level overview of repeat purchase rates and contribution to total revenue.
Repeat Purchase Behaviour By Product Identifies which products drive repeat purchases and customer loyalty.
Search Query Performance Shows how products perform for specific Amazon search queries, including impressions, clicks, and conversions.
Search Query Performance Funnel Chart Visualises the search funnel from impressions → clicks → conversions for keyword performance analysis.
Search Query Performance Table (ASINs) Displays keyword performance across multiple ASINs, useful for identifying top-performing products per query.
Search Query Performance Table (Single ASIN) Focuses on keyword performance for a single ASIN, useful for detailed listing optimisation.
Subscribe and save Tracks performance of subscription-based purchases, including repeat deliveries and retention.
Subscribe and Save Performance by Product Breaks down subscription performance at the product level to identify strong recurring revenue drivers.
Cancellations and Refunds Tracks cancelled orders and refunded transactions to identify potential product or fulfilment issues.
Refund analytics chart Visualises refund trends over time to identify spikes or anomalies.
Refund analytics summary Provides a summary of refund rates and their impact on overall performance.
Refund analytics by product table Highlights which products have the highest refund rates and potential issues.
Retail analytics Sales performance against forecast Compares actual sales against forecasted targets to assess performance accuracy.
Sales performance against budget Compares actual sales to planned budget targets, useful for financial tracking.
Advertising spend against budget Tracks advertising spend relative to planned budgets to control overspend.
Sales Insights Total business performance (bar) Provides a high-level overview of total revenue performance using bar chart visualisation.
Total business performance with sales budget (bar) Compares actual performance against budget using a bar chart format.
Total business performance (line) Displays revenue trends over time using a line chart for easier trend analysis.
Total business performance with sales budget (line) Shows how actual performance tracks against budget over time.
Total business performance Current Year (bar/month) Displays monthly performance for the current year in a bar format.
Total business performance Current Year (line/week) Displays weekly performance trends for the current year in a line format.
Sales performance against forecast Evaluates how closely actual sales align with forecasted expectations.
Sales performance against budget Shows variance between actual sales and planned budget.
Advertising spend against budget Highlights how advertising spend compares to allocated budget.
Total business performance YTD (line) Displays cumulative year-to-date performance trends.
Sales by category Breaks down revenue by product category to identify top-performing segments.
Sales by country Shows geographic performance across different markets.
Sales by brand Analyses revenue contribution by brand.
Sales by group Breaks down sales using custom product groupings defined in MerchantSpring.
Sales by parent Aggregates sales at the parent product level.
Top products by BSR Highlights products ranked highly by Amazon’s Best Seller Rank.
Top sellers Identifies highest revenue-generating products.
Worst sellers Identifies lowest-performing products for optimisation opportunities.
Profitability Channel profit Shows total profit after costs, fees, and adjustments at the channel level.
Product-level profitability Displays profit per product, including revenue, COGS, fees, and other costs.
Pricing Buy Box trend Tracks how often your products win or lose the Buy Box over time.
Buy Box summary (snapshot) Provides a snapshot of Buy Box ownership and competitiveness.
Buybox products - Winning Lists products currently winning the Buy Box.
Buybox products - Losing Lists products currently losing the Buy Box.
Operations Seller health Provides an overview of account performance metrics such as order defect rate and policy compliance.
Seller health - expanded Offers a more detailed breakdown of seller health metrics and performance indicators.
Review status Tracks product reviews and ratings to monitor customer feedback trends.
Inventory Management Inventory Management Provides insights into stock levels, turnover, and inventory planning.
Inventory Status Shows current stock availability, including in-stock and out-of-stock status.
Marketing Advertising performance trend Tracks ad performance over time including spend, sales, and efficiency metrics.
Advertising performance summary Provides a consolidated view of advertising performance metrics.
Advertising Products Shows how individual products perform within advertising campaigns.
Advertising performance by campaign type Breaks down performance by ad formats such as Sponsored Products or Sponsored Brands.
Campaign groups Groups campaigns for higher-level performance analysis.
Advertising campaign performance Displays detailed performance metrics at campaign level.
Top performing product ads Highlights ads generating the highest revenue or engagement.
Top performing keywords Identifies keywords driving the most traffic and conversions.

Commentary

 Comments - Overview Allows users to add high-level commentary to reports for context.
Comments - Customer Adds insights related to customer behaviour and trends.
Comments - Sales Adds commentary on sales performance and trends.
Comments - Profitability Adds insights explaining profit trends and changes.
Comments - Marketing Adds marketing-related insights and observations.
Comments - Operations Adds operational notes or issues impacting performance.
Comments - Other Allows for additional general commentary not covered in other sections.

Amazon Vendor Central (VC)

Area Element Description
Subscribe and save Subscribe and save Tracks subscription-based purchases within Vendor reporting, helping identify recurring customer revenue and retention patterns.
Subscribe and Save Performance by Product Shows subscription performance at the product level so you can identify which products are driving recurring orders.
Retail analytics Ordered revenue trend Shows how ordered revenue changes over time based on purchase orders placed, regardless of whether the goods have shipped yet.
Ordered revenue by product Breaks down ordered revenue by product, helping identify which items are generating the most order value.
Ordered revenue summary Provides a high-level summary of ordered revenue performance for the selected timeframe.
Shipped revenue trend (bar) Displays how shipped revenue changes over time in a bar chart, based on goods that have actually been shipped.
Shipped revenue trend YTD (line) Shows year-to-date shipped revenue trends in a line chart to help track fulfilment performance over the year.
Shipped revenue trend Current Year (bar/month) Displays monthly shipped revenue for the current year in bar chart format.
Shipped revenue trend Current Year (line/week) Displays weekly shipped revenue for the current year in a line chart to help identify shorter-term movement.
Shipped revenue summary Summarises total shipped revenue for the selected period.
Shipped revenue summary YTD Provides a year-to-date summary of shipped revenue performance.
Shipped revenue by product Breaks down shipped revenue at product level, making it easier to analyse fulfilment performance by item.
Revenue by group Aggregates revenue using custom groupings in MerchantSpring so performance can be analysed by business-defined product groups.
Missed shipped cogs Highlights missed cost-of-goods impact associated with shipped revenue, useful for identifying profitability leakage or incomplete cost coverage.
Shipped units summary Summarises the total number of units shipped during the selected period.
Sourcing share by product Shows how sourcing is distributed across products, helping identify product-level sourcing mix and dependency.
Sellable inventory trend Tracks changes in sellable inventory over time to support stock planning and replenishment decisions.
Inventory health summary Summarises key inventory health metrics, such as sell-through, stock position, and inventory quality.
Inventory health by product Displays inventory health metrics at the product level to help identify stock risks or inefficiencies.
Ordered revenue against forecast Compares actual ordered revenue against forecasted targets to measure how order intake is tracking against expectations.
Ordered revenue against budget Compares ordered revenue against budget targets for financial performance tracking.
Advertising spend against budget Compares advertising spend against the set budget to support spend control and campaign management.
PO Analysis Purchase order trend Tracks purchase order activity over time to show ordering volume and movement.
Purchase order trend (Line chart) Displays purchase order activity in a line chart format for easier trend analysis over time.
Purchase order trend by ship date Tracks purchase order activity based on shipment dates rather than order dates.
Purchase order trend by ship date (Line chart) Shows shipment-based PO activity over time using a line chart.
Purchase order status Summarises the current state of purchase orders, such as open, accepted, rejected, or fulfilled.
Purchase order trend YTD Displays year-to-date purchase order volume and movement.
Purchase orders by category Breaks down purchase order activity by category to identify where demand is concentrated.
Purchase orders by brand Breaks down purchase order activity by brand for brand-level analysis.
Purchase orders by group Aggregates purchase order activity by custom product groups in MerchantSpring.
Most ordered products Highlights the products with the highest purchase order volume.
Least ordered products Highlights the products with the lowest purchase order volume.
Profitability Channel profit (based on sell-in) Shows profitability at the channel level using sell-in logic, based on goods sold into the retailer.
Channel profit (based on sell-out) Shows profitability at the channel level using sell-out logic, based on goods sold through to the end customer.
Product-level profitability (based on sell-in) Displays product-level profitability using sell-in methodology.
Product-level profitability (based on sell-out) Displays product-level profitability using sell-out methodology.
Profit by Vendor Code Breaks down profitability by vendor code, which is especially useful for clients managing multiple vendor entities or cost structures.
Marketing Advertising performance trend Tracks how advertising performance changes over time, including spend, attributed sales, and efficiency metrics.
Advertising performance summary Provides a consolidated summary of campaign performance across the selected period.
Advertising Products Shows product-level advertising performance, highlighting which products are benefiting most from ad spend.
Advertising performance by campaign type Breaks down advertising results by campaign format or ad type.
Campaign groups Groups campaigns into broader categories for easier performance review and management.
Advertising campaign performance Displays detailed metrics for each campaign, such as spend, sales, clicks, and returns.
Top performing product ads Highlights the highest-performing product ads based on sales, ROAS, or other selected metrics.
Top performing keywords Identifies the keywords generating the strongest traffic and conversion results.
Commentary Comments - Overview Allows commentary to be added at an overall report level for additional context and interpretation.
Comments - Customer Adds customer-related notes or interpretation to the report.
Comments - Sales Adds sales-related context or explanation to the report.
Comments - Profitability Adds commentary on profit outcomes, movements, or exceptions.
Comments - Marketing Adds notes about campaign performance or advertising strategy.
Comments - Operations Adds operational commentary such as inventory, fulfilment, or account issues.
Comments - Other Allows additional miscellaneous commentary to be included in the report.

Other Channels

Area Element Description
Retail analytics Sales performance against forecast Compares actual sales performance against forecast targets to help measure how current sales are tracking.
Sales performance against budget Compares actual sales against budgeted targets for financial monitoring.
Advertising spend against budget Tracks advertising spend relative to planned budget, helping identify overspend or underspend.
Sales Insights Total business performance (bar) Displays total business performance in a bar chart format, making it easy to compare results across periods.
Total business performance with sales budget (bar) Compares total business performance against sales budget in a bar chart view.
Total business performance (line) Shows business performance trends over time in a line chart.
Total business performance with sales budget (line) Shows how business performance trends over time against budget targets.
Total business performance Current Year (bar/month) Displays current year performance month by month in a bar chart.
Total business performance Current Year (line/week) Displays current year performance week by week in a line chart.
Sales performance against forecast Measures actual sales performance against forecast expectations.
Sales performance against budget Measures actual sales performance against budget expectations.
Advertising spend against budget Shows whether advertising spend is tracking above or below the planned budget.
Total business performance YTD (line) Displays cumulative year-to-date performance over time.
Sales by category Breaks down sales by category to identify which segments are performing best.
Sales by country Shows sales performance by country or region.
Sales by brand Shows revenue and performance broken down by brand.
Sales by group Breaks down sales using custom product groups defined in MerchantSpring.
Sales by parent Aggregates sales to the parent product level where applicable.
Top sellers Highlights the highest-performing products by sales.
Worst sellers Highlights the lowest-performing products by sales.
Operations Seller health Provides an overview of operational health metrics relevant to the connected channel.
Seller health - expanded Provides a more detailed breakdown of operational performance and health indicators.
Marketing Advertising performance trend Shows changes in advertising performance over time, including spend and attributed outcomes.
Advertising performance summary Summarises overall advertising performance for the selected channel and period.
Advertising Products Displays product-level advertising performance.
Advertising performance by campaign type Breaks down ad performance by campaign type or format.
Campaign groups Groups campaigns together for higher-level analysis.
Advertising campaign performance Shows detailed performance metrics for each advertising campaign.
Top performing product ads Highlights the ads driving the strongest product-level performance.
Top performing keywords Highlights the keywords contributing the strongest advertising results.
Commentary Comments - Overview Allows a high-level summary or explanation to be added to the report.
Comments - Customer Adds customer-related insights or notes.
Comments - Sales Adds sales-related commentary and interpretation.
Comments - Profitability Adds commentary related to profit outcomes or changes.
Comments - Marketing Adds marketing-related commentary.
Comments - Operations Adds operations-related context or observations.
Comments - Other Allows additional general notes to be added where needed.

Disclaimer: These reporting modules are accurate as of the most recent update to this article on Wednesday, 8th April 2026.