What reports are currently available for AMC on MerchantSpring?

Path to Conversion

Maps the ad exposure sequence shoppers follow before making a purchase.

Understand multi-touch attribution and campaign synergy.

- Most common ad paths

- Average touches before conversion

- Funnel drop-offs

New-to-Brand Analysis

Measures how many first-time customers were acquired via campaigns.

Track customer acquisition and top-of-funnel success.

- % of new buyers

- Campaigns that drive acquisition

- Cost per new customer

Audience Overlap

Reveals how many users saw both DSP and Sponsored Ads, showing targeting overlap.

Identify redundant reach or opportunities for sequential messaging.

- % overlap across formats

- Unique vs. shared audience

- Cross-channel reach effectiveness

Campaign Performance  Summary

Summarizes core campaign metrics like impressions, clicks, conversions, and ROAS across DSP and Sponsored Ads.

Quickly assess performance health and validate spend.

- ROAS, CTR, conversions, spend

- High and low performers

- Cross-channel efficiency

Attribution Funnel

Visualizes how users move through the funnel stages: impression → click → purchase.

Diagnose funnel weaknesses and optimize conversion pathways.

- Funnel stage completion

- Ad type impact by stage

- Conversion bottlenecks