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Where to Find New-to-Brand (NTB) Data
New-to-Brand (NTB) metrics help you understand how many of your customers are purchasing from your brand for the first time. NTB data is available across marketing modules, as long as your advertising account is connected.
Where to access NTB data
You can find NTB metrics in the following areas:
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NTB Units are available within Marketing modules, including Advertising Accounts and standalone Advertising Channels
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New-to-Brand (NTB) Customers can be accessed via AMC
Requirements
To view NTB data:
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Your Amazon Advertising account must be connected
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You must have access to advertising data
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(Optional) AMC connection for more advanced reporting
If you’re still unable to locate NTB data, feel free to reach out to support with a screenshot of your current view—we’re happy to help!