Why are advertising metrics sometimes not updating?

Advertising metrics in MerchantSpring depend on Amazon Advertising APIs. If these metrics appear outdated or stop updating, it typically means MerchantSpring is temporarily unable to retrieve the latest campaign data.

In most cases, this issue is caused by API delays, expired credentials, or Amazon reporting latency.

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Common Causes of Advertising Data Delays

• Amazon Reporting Latency
  Advertising platforms often delay reporting to allow time for attribution and validation of conversion data.
  
  Typical delays include:

• • Spend data: up to 12 hours

  • Clicks and impressions: several hours

  • Attributed sales: up to 24 hours

Because MerchantSpring retrieves finalized data from Amazon’s APIs, it reflects these reporting delays.

• Expired Advertising Credentials
  Advertising integrations may expire periodically and require reauthorization.
  
  If credentials become invalid, campaign metrics may stop updating.

• API Rate Limits
  Amazon limits the number of API requests allowed per time period. If the limits are reached, MerchantSpring may temporarily pause data retrieval.
  
  Data will typically update once API capacity resets.

• Campaign Activity
  Campaigns with little or no activity may not generate new data.
  
  This can make it appear as though advertising metrics have stopped updating.

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Steps to Check Advertising Data

1. Navigate to the relevant advertising report
2. Confirm the date range filter
3. Check whether campaigns generated activity during the selected period
4. Verify the advertising integration is still connected

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Notes: 

• Advertising metrics usually update less frequently than sales data.
• Campaign attribution windows can delay conversion reporting.
• Newly launched campaigns may take time before metrics appear.

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Troubleshooting

If advertising metrics remain outdated after 24 hours, reconnect the advertising integration or contact support@merchantspring.com.au.