Why are advertising sales different from Amazon’s interface?

In most cases, advertising sales reported in MerchantSpring should closely match the values displayed in Amazon Advertising dashboards. However, occasional differences may occur due to reporting timing, attribution updates, or data refresh cycles.

These differences are usually temporary and resolve as advertising data updates.

Common Reasons for Differences

• Data Refresh Timing

  MerchantSpring retrieves advertising metrics during scheduled data sync cycles, while Amazon dashboards may update more frequently.

  This timing difference can cause temporary discrepancies.

• Attribution Updates

  Amazon may continue assigning conversions to campaigns after the initial report is generated.
  
  This means attributed sales values may change as additional purchases are linked to advertisements.

• Attribution Window Differences

  Amazon’s advertising reports may display data based on different attribution windows or reporting views.

  Depending on how reports are filtered, attributed sales totals may vary.

• API vs Dashboard Aggregation

  Amazon dashboards may display aggregated metrics differently from the raw data returned by APIs.

  MerchantSpring processes the underlying campaign data rather than relying on aggregated dashboard totals.

Notes: 

• Advertising reports may update as attribution windows close.
• Minor discrepancies during the day are normal.
• Comparing reports over longer time periods usually produces consistent results.