Why do Sales and Profitability reports show different numbers?

Sales reports and profitability reports serve different purposes and are based on different data sources, which is why they may not match.

Sales reports focus on revenue from orders, while profitability reports include financial events such as fees, refunds, and adjustments.

Why This Happens

Different Data Sources

• Sales reports → order data

• Profit reports → financial event data

Timing Differences

Financial events may appear after the original sale date.

Additional Costs

Profitability includes:

• Amazon fees

• refunds

• advertising costs

• COGS (if configured)

Notes

• Profit reports are more accurate over longer periods
• Short-term mismatches are expected
• Profit should always be analysed alongside revenue