Why might advertising data stop updating?

If advertising data stops updating in MerchantSpring, it typically indicates that the platform is temporarily unable to retrieve campaign data from Amazon Advertising APIs.

This can occur due to authentication issues, reporting delays, or API restrictions.

In most cases, the issue can be resolved by verifying the advertising integration.

---

Common Causes of Advertising Data Sync Issues

• Expired Advertising Authorization

  Advertising integrations may require periodic reauthorization. If the authorization expires, MerchantSpring will no longer be able to access campaign performance data.

• Amazon API Delays

  Amazon may delay publishing advertising metrics during high activity periods or system updates.

  When this occurs, campaign data may temporarily appear outdated.

• API Rate Limits

  Amazon limits the number of API requests that can be made within a specific time period. When limits are reached, additional requests may pause until capacity resets.

• Account Permission Changes

  Changes to advertising account permissions may prevent MerchantSpring from accessing campaign data.

---

Steps to Restore Advertising Data

1. Navigate to Settings → Channels
2. Locate the Amazon advertising connection
3. Verify that the connection status shows Connected
4. If necessary, select Reconnect Advertising
5. Complete the authorization process

Once the connection is restored, data syncing should resume during the next update cycle.

---

Notes: 

• Advertising data may take several hours to refresh after reconnection.
• Campaign attribution windows may delay some metrics.
• Minor delays are normal during high marketplace activity.

---

Troubleshooting

If advertising data does not resume updating after reconnection, please contact support@merchantspring.com.au.