Worst Sellers by Channel

Spot underperforming products by revenue and volume. Cut waste, optimise ads, and improve catalogue efficiency across marketplaces.

The Worst Sellers by Channel widget highlights your lowest-performing products by both revenue and volume, segmented by each connected marketplace. It helps you quickly spot underperforming SKUs and make informed decisions to reduce waste, optimise ad spend, and improve overall catalogue efficiency.

This widget includes key metrics to guide decision-making:

• Revenue & Units Sold — instantly identify products contributing the least to your bottom line

• Sales Trends — green and red performance bars show where sales are declining compared to the previous period

• Average Price — analyse whether pricing strategies are impacting sell-through

• Days Since Last Sale — pinpoint SKUs that have stagnated and need intervention

• Days Cover Target — review how long current stock is likely to sit before selling

• Buy Box & Fulfilment — understand whether poor performance is tied to fulfilment or Buy Box competition

This widget is particularly useful for:

• Reducing Wasted Ad Spend — cut campaigns that aren’t delivering strong ROI

• Inventory Optimisation — decide whether to bundle, discount, or delist slow-moving SKUs

• Spotting Stock Risk — identify products sitting on shelves and tying up cash

• Strategic Promotions — reposition underperformers with tailored offers or bundles

• Channel-Level Decisions — compare performance across marketplaces to identify where problems are most concentrated

For added flexibility, you can toggle filters to include/exclude SKUs with no sales or those that are out of stock. This helps focus attention on the SKUs that require action, rather than those naturally inactive due to low availability.

Ideal for catalogue optimisation, this widget gives you clear, actionable insights on where to reclaim wasted budget, free up working capital, and improve overall product performance.